Generation P starts strong as an amusing take on Russia's post-perestroika marketing boon, where communism is made capitalist to sell Western goods to a civilization weaned on propaganda. When it tries to become an ad-centric Brazil, though, it falls apart, filled with half-baked ideas that are never expounded upon and ambitious but hollow images that do not even work for their own sake, much less a broader satiric point. Its first half is great fun, but the rest feels like a letdown.
My full review is up now at Spectrum Culture.
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